Testing: how to get reliability and efficiency

We have been talking with Toby of qafoo fame about testing strategies:
How we need to craft architecture and design in order to significantly reduce the cost for tests. How to escape from the trap of the inner-platform antipattern, where we need to provide all infrastructure and business models with an ugly, mocked twin. Simply: How to efficiently write tests? And how to avoid that everyone hates them within 10 months, so that they would rather deactivate them instead of fixing them.
Please click here to read „Testing: the sweet spot“